Content designer and UX writer, ex-Meta
I write the words inside your product. And I make sure every word earns its place.
Hi, I'm Angela. For twelve years I made confusing screens make sense, mostly at Meta. The onboarding. The error nobody wants to hit. The button you breeze right past. Now I do that for teams like yours.
12
Years of experience in content design and UX writing.
$1B+
Revenue my words have moved across platforms.
312%
Subscriber lift on one launch at Meta.
48h
To save an app from the App Store.
I'm a content designer. I care about the words people read while they're trying to get something done, and whether those words help or get in the way. I spent twelve years doing this, most of it at Meta, on Instagram then Finance then Business Messaging, and Autodesk before that. Some of my favorite memories are the small ones. The shuttle rides. The hallway chats. I don't just write the copy and walk away. I want to know if it worked, and if it didn't I'll change it. So I built content experimentation programs from scratch, for two teams. I also work with AI every day, which mostly means I'm not scared of it. I build small tools, ship little web apps, and take on work that usually needs a PM or an engineer. After twelve years inside big companies, I'm doing this on my own now and I'm really happy about it.
I make confusing things clear. That's the whole job.
Real problems. Real numbers.
Moving merchants from install to first send
Businesses installed Meta's commerce integrations then stalled before sending a message. At its core a content and framing problem.
Shopify activation 4% to 9% (+125%); 16,000 installs in 28 days
Growing Messenger subscribers by 312%
This looks like a growth project, but it was really a trust project. I grew subscribers 312% by making the value legible and the exit obvious, and proved it with experimentation rather than dark patterns.
6.74M to 21.03M subscribers (+312%); 2.56M unique opt-ins
Redesigning Instagram's notification ecosystem
Every push looked the same. I made notifications lead with the signal you actually care about, rebuilt onboarding to explain why, and set up a repeatable way to test tone at scale.
+3M Instagram DAU; +15.5% onboarding CTR; a teen-safety win
48 hours to keep Instagram in the App Store
Apple gave Instagram 48 hours to add in-app account deletion or get pulled. I designed the content flow solo. Clear, honest, no dark patterns, written for someone in a genuinely bad moment.
Stayed in the App Store; ~45% less projected user loss; shipped in 48 hours
Your project, your pace.
Limited offer: 60% off for my first 5 clients. Choose a path below to transform your UX.
$2,500
A flow, fixed
I analyze a single high-impact user journey, identifying friction and delivering clear, strategic revisions. It is the perfect entry point for immediate results.
$6,000
A content sprint
Focused, fast-paced design for your next launch. I handle every notification, error state, and button label across your new feature. Delivered in 2-3 weeks.
$9,000
A content system
I establish a scalable foundation for your brand. This includes voice guidelines and reusable UI patterns that empower your team to write with confidence.
$4,500/mo
Fractional content design
Ongoing strategic partnership for growing companies. I join your team part-time to provide senior-level guidance without the overhead of a full hire.